Japan has always been the land of mobile. As such, it’s no big surprise that the country’s biggest social network, Mixi (JP, 23 million members), sees 25 of its 29 billion monthly page views coming from cell phones. And according to Mixi, it’s now the first social network that lets users share information with friends through NFC technology on Android handsets.
Last year already, Mixi added two functions to its mobile site, which NFC is supposed to boost:
- Mixi Check In (which works much like Facebook Places)
- Mixi Check (essentially the same as Facebook’s Share function)
The NFC-powered versions are named “Mixi Real Check In” and “Mixi Real Check”. NFC (Near Field Communication) technology makes it possible to exchange data between devices in close proximity to each other.
link to article: http://techcrunch.com/2011/02/11/via-nfc-japanese-social-network-mixi-first-to-let-users-like-real-world-items/